Technical SEO

I’ve spent eight years doing SEO. I have never been a developer but i was a computer science engineering student back in the day. I can read code, I can break code, and until recently I could not write a working script without three hours and a lot of swearing. More about my SEO experience → pradhumnyakhanayat.com Two months ago I got tired of finding out about technical problems from a traffic graph. So I built a monitoring system that tells me instead. It runs on free infra

If you've recently noticed something unusual when hovering over a Google Search result, you're not imagining it. Instead of seeing the destination website's URL in the browser status bar, some Google Search results now point to a URL beginning with: google.com/goto?url=... Clicking the result still takes you to the same website. The difference is that Google now sits in the middle of the journey. Search Engine Land reported Google's confirmation on August 26, 2026, while Sear

For years, the game of SEO was relatively straightforward: target a keyword, write a great page, and hope to rank. We focused on getting one result for one search term. But today, Google's AI is changing the rules entirely. The search engine no longer treats your query as a single task. It treats it as a puzzle with dozens of pieces. This fundamental change is driven by a hidden process called Query Fan-Out (QFO). Understanding QFO is the single most important step you can ta

It was a regular week—until I noticed something alarming: my website’s organic traffic was nosediving, and many of my pages suddenly...

Migrating a domain is a high-stakes operation. Mix in a tech stack overhaul, and your SEO is walking a tightrope. We recently went...

Website speed is a critical ranking factor, and text compression is one of the most effective techniques to optimize it. As recommended...

DeepSeek Vs ChatGPT Comparison Artificial intelligence (AI) is rapidly evolving, with various AI-powered language models offering...